BS (MEDIA STUDIES)

COURSE OUTLINE

DURATION:
4 Year
CREDIT:
26

About this course

 

What Is Media Studies

Media Studies is the academic study of how information is relayed through individuals and organizations, to a large segment of the society at the same time using the available modes of communication or media. This field finds its roots in journalism, and expands to encompass any form of messages that are meant for the masses. Therefore, not only newspapers or news channels come under discussion, a whole wide world of entertainment television, radio, magazines, films etc. are also discussed. The field is concerned with the effects of media over public opinion. Over the years, the field has progressed to include advertising and public relations as well. With the advent of Internet and its development over the years, lines between various Media Studies fields have significantly blurred, bringing the subject to whole new height. Media Studies has gained popularity with the increasing number of television and radio channels.

 

Media Studies at JUW

Media Studies is a very popular subject of study. The department of Media Studies is working since last 9 years and presently there are around 400 students enrolled in B.S and M.A programs.

The curriculum of studies comprises theoretical knowledge and practical skills with emphasis on language skills in both Urdu and English. Students study a diverse selection of modes of Media Studies including newspapers, television channels, magazines, etc. Media Studies Program subscribes to a number of important newspapers and magazines for the benefit of the students. Media Studies Program strives to place students in internship programs to help them gain practical experience.

The Media Studies curriculum provides a chance of special training in any of the specialized fields from Electronic Media, Print Media, Advertising and Public Relations, and Organizational Communication.

 

CAREERS RELATED TO JUW

A number of our students embark on a professional journey in prestigious media organizations as producers, journalists, directors, creative specialists etc. Some of our students also opt for further studies as research assistants or specialized postgraduate degrees.

 

CONTACT DETAILS

Media Studies Program E-15
First Floor, Block E
Jinnah University For Women
5C – Nazimabad

 

Course outline

Scheme Of Courses For B-S [ BACHELOR OF STUDIES] In Media Studies

First Year

First Semester Second Semester
Code Subject Cr.Hr. Code Subject Cr.Hr.
CSC  1011(c) Compulsory I 3 ENG II 1022 (c) Compulsory IV 3
ENG  1011 (c) Compulsory II 3 MAT 1022 (c) Compulsory V 3
ISL 1011 (c) Compulsory III 2 Gen-III 1022 (s) Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3
Gen-I 1011 (s) Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3 GEN-IV 1022 (s) Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3
GEN-II 1011 (s) Economics/Education/English/Islamic Learning/IR/ Political Science/Urdu 3 MCO 1022 Foundation – II ( Contemporary World media and media in Pakistan) 3
MCO 1011 Foundation – I (Introduction To Media Studies) 3

Second Year

Third Semester Fourth Semester
Code Subject Cr.Hr. Code Subject Cr.Hr.
ENG 3 2031 (c) Compulsory VI 3 ENG 4 2042 Compulsory VIII 3
URD 2011 (c) Compulsory VII 3 PS 2012 Compulsory IX 2
GEN-V 2031 (s) Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3 GEN-VII 2042 Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3
GEN-VI
2031 (s)
Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3 GEN-VIII 2042 Economics/Education/English/Islamic Learning/IR/Political Science/Urdu 3
MCO 2031 Foundation – III (Newspaper and Book reading) 3 MCO 2042 Foundation – IV (Writing Workshop) 3
MCO 2451 Foundation – IV (Urdu Functional) 3 MCO 2462 Foundation – IV (International & National Affairs) 3

Third Year

Fifth Semester Sixth Semester
Code Subject Cr.Hr. Code Subject Cr.Hr.
MCO 3061 Foundation – VII (News writing and reporting) 3 MCO 3112 Major – IV (Sub-editing) 3
MCO 3071 Foundation – VIII (Broadcast Journalism) 3 MCO 3122 Major – V (Feature and Article Writing) 3
MCO 3101 Major – I (Theories of Communication) 3 MCO 3132 Major – VI (Research Methods – I) 3
MCO 3111 Major – II (Online Journalism) 3 MCO 3152 Foundation – VIII (Introduction to Advertising and PuBlic Relations ) 3
MCO 3481 Major-III ( Media Management 3 MCO 3162 Major – VII (Magazine and Newspaper Production) 3

Fourth Year

Seventh Semester Eighth Semester
Code Subject Cr.Hr. Code Subject Cr.Hr.
MCO 4161
Foundation – IX (Introduction to Social Sciences)
3 MCO 4242 Major – X (Development Communication) 3
MCO 4171
Major – VIII (Media Ethics and Laws)
3 MCO 4252 Major – XI (Research Report) 3
MCO 4201
Major – IX (Research Methods II)
3 MCO 4262 Major – XII (Specialized Journalism– Covering minorities and gender issues,Reporting on Sports, Science Reporting,Children and media – Out of these one can Be opted) 3
MCO 42×1
Elective – I (Print Media, Electronic Media, Advertising/Public Relations)
3 MCO 43×2 Elective – III (Print Media, Electronic Media, Advertising/Public Relations,Organizational Communication) 3
MCO 43×1
Elective – II (Print Media, Electronic Media, Advertising/Public Relations, Organizational Communication)
3 MCO 44×2 Elective – IV (Print Media, Electronic Media, Advertising/Public Relations,Organizational Communication) 3
MCO 4352 Major XIII (Internship) 3
Elective Courses
Electronic Media Electronic Media
Code Subject Cr.Hr. Code Subject Cr.Hr.
MCO 4211
Radia News Production
3 MCO 4231 History and Development of Printing 3
MCO 4311
TV News Production
3 MCO 4331 Advance Reporting 3
MCO 4312
Radio Program Production
3 MCO 4322 Photo Journalism 3
MCO 4412
TV Program Production
3 MCO 4422 Advance Sub-editing 3
Advertising/PR Organizational Communication
Code Subject Cr.Hr. Code Subject Cr.Hr.
MCO 4241
Advertising I (focusing print)
3 MCO 4251 Organizations & Organizational Behavior 3
MCO 4341
Public Relations
3 MCO 4371 Busniess & Marketing Communication 3
MCO 4332
Advertising II (focusing electronic)
3 MCO 4362 Business Writing 3
MCO 4432
Event Management
3 MCO 4442 Managerial Communication 3
Subsidiary  Courses
Electronic Media Electronic Media
Code Subject Cr.Hr. Code Subject Cr.Hr.
MCO 1011(s)
Fundamentals of Media Studies
3 MCO 2031(s) Introduction to Public Relations, Advertising & Development Support Communication 3
MCO 1022(s)
Introduction to Print & Electronic Media
3 MCO 2042(s) Media and Society 3

 

Contact

Admission Related Queries:
Email: admission@juw.edu.pk

General Queries:
Email: info@juw.edu.pk

Telephone: (92-21) 36620857-59
Adress: 5C, Nazimabad, Karachi - 74600

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