5th International Research Conference on Sustainable Business Driven Strategy 2024 (ICSBDS-2024)

Organized by:

Department of Business Administration, Jinnah University for Women


20th and 21st February 2024

The Department of Business Administration is hosting the International Conference on Sustainable Business Driven Strategy 2024 (ICSBDS-2024) for women at Jinnah University. The conference, scheduled for 20th-21st February 2024, aims to foster global dialogue on sustainable business practices and bring together diverse perspectives from academia, industry, policymakers, and practitioners. The event will feature keynote speakers, research presentations, panel discussions, workshops, and networking opportunities. It is planned as a hybrid conference with both physical and virtual participation.


  • Foster a global dialogue on sustainable business practices.
  • Drive innovation and advocate for responsible strategies.
  • Bring together multidisciplinary perspectives from academia, industry leaders, policymakers, and practitioners.
  • Explore the latest research trends and practical solutions in sustainable business.
  • Serve as a catalyst for transformative ideas and actions toward a more sustainable and responsible global business landscape​​.

Guest of Conference:

Research Conference on Sustainable Business Driven Strategy 2024 (ICSBDS-2024) includes distinguished guests and session chairs from various academic and professional backgrounds. Some notable attendees include:

  • Farooq-e-Azam Cheema, Vice Chairman of NBEAC and Provost of KSBL
  • Syed Irfan Hyder, Vice Chairman of Ziauddin University
  • Shaiq from Greenwich University
  • Khurram from Greenwich University
  • Samina Qasim from BUKS
  • Shafiq from Greenwich University

Advisory Committee Members:

  • Dinkneh Gebre Borojo, South West Jiaotong University, China
  • Yasanur Kayikci, Sheffield Business School, Sheffield Hallam University, UK
  • Affan Badar, Bailey College of Engineering and Technology, Indiana State University, USA
  • Syed Mehmood Hasan, Royal Holloway University of London
  • Muhammad Shujaat Mubarik, College of Business Management, Institute of Business Management (IoBM), Karachi, Pakistan; Edinburgh Business School, Heriot-Watt University, UK
  • Simonov Kusi-Sarpong, Southampton Business School, University of Southampton; University of Johannesburg
  • Syed Ahsan Ali Zaman, School of Economics and Management, Kaunas University of Technology, Lithuania
  • Irfan Ul Haque, Greenwich University

Conference Coordinators:

Organizing Committee:

All faculty members of the Department of Jinnah University for Women

Session chairs include Dr. Adeel Shah, Dr. Muzzamil, Shuaib Ahmed, and Mr. Mustafeez from IoBM, Dr. Mustaf Hyder and Dr. Tehmeena Faisal from Karachi University, Khawaja Masood Raza from IoBM (Knowledge Partner), Ms. Saba Azeem from New Zealand (Finance), Dr. Maria Shaikh from IBA, University of Sindh Jamshoro, Dr. Erum Abbasi from DHA Suffa, Dr. Ammad Zafar from UIT (Knowledge Partner), Dr. Ghulam Muhammad from MAJU, Dr. Kiran Jameel from IoBM, and Dr. Waqas Bin Dilshad from BBSUL.

Parallel session

The parallel session schedule for the 5th International Research Conference on Sustainable Business Driven Strategy 2024 (ICSBDS-2024) includes four sessions on Day 1 and three virtual sessions on Day 2. Each session has multiple presenters covering various topics related to sustainable business practices, technology, education, and more. The sessions are chaired by esteemed academics and professionals, providing a platform for sharing research findings and discussing innovative strategies for sustainable development​​.

The 5th International Research Conference on Sustainable Business Driven Strategy 2024 (ICSBDS-2024) concluded successfully, showcasing a diverse range of research presentations across various parallel sessions. The conference brought together scholars, industry leaders, and policymakers to discuss and explore sustainable business practices and strategies. The event served as a platform for knowledge exchange and collaboration, highlighting the importance of sustainability in today’s business landscape.